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summarising music videos
The purpose of the music video
- promotes a single and, normally, an album
- promotes the artist or the band
- creates, adapts or feeds into a 'star image'
- entertains the audience
- set the 'meanings' of a song by the use of images
Music videos
- Performance
- Narrative
- Thematic
- Symbolic
Performance
- Many music videos include performances of the artists as part of the video
- often contain shots of the artists performing
- Can be the artist in 'real life' situations e.g warming up. talking, fooling around
- Often includes lots of close ups of the artist and there can be a particular visual style that goes with the artist (a motif) e.g particular clothing, actions, props, type of images.
- often the artist can appear to perform in an unusual place- all lip-synced e.g a field, a rooftop
Idea of spectacle
Music videos may be considered to be examples of spectacle
- In this the performers are performing, often looking directly at the viewer. This is called 'direct address'', where they are directly interacting with the viewer.
In the case of men, this involves the look of the character towards the viewer. The male is seen to be addressing the viewer directly.
The female figure is often an object of an erotic gaze, object of male desire which is a voyeuristic gaze. A voyeur is someone who looks at someone for pleasure.
Narrative
- often the video tells a story either that features in the lyrics or is suggested in the lyrics e.g girl dumps boy
- this narrative can be like a mini film, with a beginning, middle and end.
- can suggest to be linked to a story.
- very faced, lots of shots and cuts
- use inter-texuality with films, tv and other videos
- mimic other film and tv genre e.g horror or sci-fi
Thematic
- there are lots of common themes in music videos
- depends on the genre of music
- rap have lots of streets image
Symbolic
- use of lots of symbols to build up meaning e.g graveyard... death
- lots of use of montage- lots of images to create meaning sometimes often contradictory
- lighting often used to suggest mood
- face paced - often only a few seconds per shot to build up meanings
- pictures can support or contradict the lyrics
some other codes and conventions
- visually stylish- 'artistic'- Mise- en- scene
- cutting related to the rhythm of the music
- inter cutting between performance
Types of music videos
- performance clips/ concentrate on stage performance of bands
- conceptual clips/ based around a theme or story.
- narrative/ mini film idea.
- non narrative/ often dream like, random thoughts around a loose heme e.g lost love, use lots of symbolism.
- promotes a single and, normally, an album
- promotes the artist or the band
- creates, adapts or feeds into a 'star image'
- entertains the audience
- set the 'meanings' of a song by the use of images
Music videos
- Performance
- Narrative
- Thematic
- Symbolic
Performance
- Many music videos include performances of the artists as part of the video
- often contain shots of the artists performing
- Can be the artist in 'real life' situations e.g warming up. talking, fooling around
- Often includes lots of close ups of the artist and there can be a particular visual style that goes with the artist (a motif) e.g particular clothing, actions, props, type of images.
- often the artist can appear to perform in an unusual place- all lip-synced e.g a field, a rooftop
Idea of spectacle
Music videos may be considered to be examples of spectacle
- In this the performers are performing, often looking directly at the viewer. This is called 'direct address'', where they are directly interacting with the viewer.
In the case of men, this involves the look of the character towards the viewer. The male is seen to be addressing the viewer directly.
The female figure is often an object of an erotic gaze, object of male desire which is a voyeuristic gaze. A voyeur is someone who looks at someone for pleasure.
Narrative
- often the video tells a story either that features in the lyrics or is suggested in the lyrics e.g girl dumps boy
- this narrative can be like a mini film, with a beginning, middle and end.
- can suggest to be linked to a story.
- very faced, lots of shots and cuts
- use inter-texuality with films, tv and other videos
- mimic other film and tv genre e.g horror or sci-fi
Thematic
- there are lots of common themes in music videos
- depends on the genre of music
- rap have lots of streets image
Symbolic
- use of lots of symbols to build up meaning e.g graveyard... death
- lots of use of montage- lots of images to create meaning sometimes often contradictory
- lighting often used to suggest mood
- face paced - often only a few seconds per shot to build up meanings
- pictures can support or contradict the lyrics
some other codes and conventions
- visually stylish- 'artistic'- Mise- en- scene
- cutting related to the rhythm of the music
- inter cutting between performance
Types of music videos
- performance clips/ concentrate on stage performance of bands
- conceptual clips/ based around a theme or story.
- narrative/ mini film idea.
- non narrative/ often dream like, random thoughts around a loose heme e.g lost love, use lots of symbolism.
Goodwins theory
Goodwin's Theory
- Goodwin has 5 key aspects to a music video
:Thought through beat seeing what the lyrics mean in our head
:The relationship between the song and visuals
:Narrative and performance of the song
:Technical aspect of a music video
:lots of camera shots making him or her centre of attention
1. The first step of process would be to analyse the music structure understanding what the chorus and the verses.
2. The second step main voice of the song the voice of the artist would be very unique compared to others and give the artist an identification.
3. the third step would be the story that they are trying to tell in the song.
Illustrate- music videos can use a set of images to illustrate the meaning of lyrics and genre.This is the most common process.
Amplify- This is similar to repeat ability. Meanings and affects are manipulated and constantly shown through the video and drummed into our vision.
Disjuncture - This is where the meaning of the song is completely ignored
This is where Goodwin made a theory that the lyrics either completely related to the song or didn't at all.
Technical aspects of a music video hold the video together, through camera movement, angle, Mise en scene, editing sound and special effects.
music videos use cuts to go with the beats of the song.
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